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10 Fitness Myths We’re Officially Busting
If you’ve ever felt confused, frustrated, or straight-up discouraged by fitness advice online… you’re not alone. There’s a LOT of noise out there — especially for women and moms — and much of it is rooted in outdated myths that do more harm than good. Let’s clear the air. Here are 10 common fitness myths we’re officially busting so you can move forward with confidence, clarity, and way less pressure. 1. Lifting ≠ Bulky This might be the most common myth of all. Lifting weigh
Creative Manager
3 days ago3 min read


January Challenge: Week 4 — Kindness, Intention & Finishing Strong
Welcome to the final week of our January Challenge! This last week is all about bringing everything full circle — caring for your body, your mind, and your heart as you finish the month strong. These goals are simple, but powerful. They’re meant to help you slow down, feel more present, and reconnect with yourself and the people around you. Your Week 4 Goals For Week 4, you’ll complete all five goals at least five days out of the week . Once you’ve finished everything for the
Creative Manager
Jan 222 min read


January Challenge: Week 3 — Creating Space & Following Through
Welcome to Week 3 of the January Challenge! This week is all about creating space — in your mind, your schedule, and your habits — so you can follow through on the things that truly matter. These goals are meant to help you feel more present, more rested, and more confident in showing up for yourself. As always, the goal is progress, not perfection. Your Week 3 Goals For Week 3, you’ll complete all five goals at least five days out of the week . Once you’ve finished everythin
Creative Manager
Jan 152 min read


January Challenge: Week 2 — Slowing Down & Staying Grounded
Welcome to Week 2 of our January Challenge! After building momentum in Week 1, this week is all about slowing down, staying grounded, and supporting your body and mind with simple daily habits that help you feel more present and energized. These goals are designed to fit into real life — even busy, full days — and help you reset without restriction or overwhelm. Your Week 2 Goals For Week 2, you’ll again aim to complete all five goals at least five days out of the week . Once
Creative Manager
Jan 132 min read


January Challenge: Week 1 — Building Momentum with Simple Habits
Here is the week 1 checklist! Screenshot this and mark it off as you go. Welcome to Week 1 of our January Challenge! We’re kicking things off with a set of simple, intentional habits designed to help you ease into the new year feeling motivated, grounded, and supported — not overwhelmed. This first week is all about building momentum through small, doable actions that make a big impact when done consistently. Nothing extreme. Nothing complicated. Just five daily habits that h
Creative Manager
Jan 12 min read


Christmas Time: Chaos or Magic? Maybe Both.
There’s a quiet pressure that shows up every December for moms. We want to create the magic — the traditions, the memories, the cozy moments our kids will remember forever. And at the same time, we’re trying not to completely abandon ourselves in the process. Somewhere along the way, many moms start to believe it has to be one or the other: Either we keep up with our goals or we fully enjoy the holidays. But the truth is, you don’t have to choose. Traditions Don’t Require P
Creative Manager
Dec 15, 20252 min read


Just Start: Why you don't need to wait for January 1st.
Every year, like clockwork, January 1st comes around and suddenly, it’s the “perfect time” to get our health on track, start a routine, drink more water, declutter, become the healthiest and most organized version of ourselves, and basically reinvent our entire personalities overnight. But here’s the truth we don’t say enough: January 1st isn’t magical. Your decision to start is where the magic happens. Waiting for a future date to pursue a goal can feel comfortable—like you’
Creative Manager
Dec 4, 20252 min read


The Wilma Story Pt. 3: Break to Build
I was growing ‘Momstrong Move’, and investing almost 100% of what I earned back into the business as we worked to rebrand + build an entirely new app. The story of how we came up with Wilma is a special one, and I’ll share that soon. But the development team we had hired to deploy our app, was failing. Unknown to us at the time, the devs were incredibly underqualified, had promised us “the world,” and after working with us for over 7 months, the results they delivered were ex
Creative Manager
Nov 14, 20252 min read


The Wilma Story Pt. 2
“I’ve got a lunch date scheduled for us tomorrow,” Bry told me. It was out of the blue. I was so excited. It wasn’t often we got a babysitter and did a lunch date mid-day during Bry’s work hours. I asked him where we were meeting and he told me it was a surprise. The next day I met him downtown Salt Lake and as I went up to the top floor of an unfamiliar parking garage he had pinned for me, I got out the car even more curious to know where I was meeting him. “Honey, we’re act
Creative Manager
Nov 6, 20252 min read


The Wilma Story, Pt. 1
I remember being nervous as I swiped my time card at the hospital for the last time as a nurse. The future felt unknown, but deep down I knew my heart was being pulled in a different direction. I had my personal training license and started working with clients in my small garage gym and at the local recreation center down the street. My little family needed the extra support for healthcare benefits, and this new path felt more flexible with my two kids — I could create my ow
Creative Manager
Oct 23, 20252 min read


7 Easy Weeknight Dinners to Keep You Fueled and Feeling Good
Between work, kids, and trying to get everyone fed before bedtime, dinner can feel like the hardest part of the day. That’s why we’ve created quick, balanced meals that taste amazing and don’t require hours in the kitchen. These are real-life dinners—simple, nutritious, and made to keep you feeling strong (and sane). Here are 7 Wilma-approved dinners to add to your rotation this week: 1. Basil Beef Stir Fry Fresh, flavorful, and ready in minutes. This one’s loaded with prote
Creative Manager
Oct 16, 20252 min read


Can Working Out Affect Milk Supply? Here’s What You Should Know
If you’re breastfeeding and ready to get back into a workout routine, it’s totally normal to wonder: Will exercise affect my milk supply? The short answer: not usually—if you’re taking care of your body. Moderate exercise is safe and even beneficial while breastfeeding. In fact, moving your body can boost your mood, energy, and confidence—all things that help you show up as your best self in motherhood. But, as with anything postpartum, your body needs time, fuel, and hydrat
Creative Manager
Oct 14, 20252 min read


It’s Time for Women to Take Up Space in the Gym
Tell us if this sounds familiar: You walk into the gym and feel like it's a place you need to enter quietly. You're unsure where to go,...
Creative Manager
Oct 7, 20252 min read


Maple Teriyaki Salmon Bowls
When you need a weeknight dinner that’s fast, fresh, and family-friendly , these Maple Teriyaki Salmon Bowls are the answer. They come...
Creative Manager
Sep 30, 20252 min read


Simple Ways to Get More Protein Each Day
I don’t count calories or track every macro, but one thing I do like to keep an eye on is my protein. Why? Because protein is the...
Creative Manager
Sep 30, 20252 min read


Sheet Pan Pesto Quesadillas
Quesadillas are always a win, but these Sheet Pan Pesto Quesadillas take things up a notch. They’re cheesy, loaded with veggies, and...
Creative Manager
Sep 25, 20252 min read


Finding Your Ground: Why Daily Mindfulness Matters for Women
Life can feel like a nonstop sprint—between work, family, relationships, and the endless to-do list, it’s easy to move through the day on...
Creative Manager
Sep 22, 20252 min read


The Benefits of Walking Every Day for Busy Women
As women, our days are often packed—school runs, work deadlines, family meals, and everything in between. Finding time for a workout can...
Creative Manager
Sep 16, 20252 min read


The Power of Unplugging: Why a Daily Digital Break Matters
We live in a world that’s always “on.” Phones buzz with notifications, work emails follow us home, and social media scrolls can eat up...
Creative Manager
Sep 8, 20252 min read


Wilma Rudolph: The Woman Who Inspires Wilma Fit
When we created Wilma Fit , we wanted a name that stood for more than just workouts. We wanted a name that embodied strength, resilience,...
Creative Manager
Sep 2, 20252 min read
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